Posted prices should match what happens at checkout.

How Visa frames cash-discount pricing

Visa says a merchant offering a discount should present item pricing in one of two ways: the card price only, or card and cash prices side-by-side. The final card bill should reflect those displayed prices.

• Display only the card price per item.
• Or display both card and cash prices next to each item.
• Do not post a lower cash price and then add a percentage when a card is used.

Federal discount definition

Federal law defines a lawful discount as a reduction from the regular posted price. It does not treat a later increase to that posted price as a discount.

• The regular posted price is the starting point, not a temporary cash-only number.
• A cash discount reduces that regular price. It does not raise it at the register.
• If card cost is added after a lower posted price, the setup is following surcharge logic.

Menus, shelves, and online listings

The same pricing language should appear wherever the customer first sees the price. A clean door sign cannot fix a menu that still shows cash-only amounts.

• Printed menus, digital menus, and shelf tags should use the same format.
• Online ordering should not revert to a cash price plus a card add-on.
• Staff quotes at the counter should match the posted item price.

Operator checklist

• Review every menu board, table tent, and shelf label before go-live.
• Confirm POS item prices match the posted card price or dual-price display.
• Keep screenshots of printed and digital menus with the review date.
• Re-check after any price change, reprint, or website update.

Continue the other two steps

Posted prices only stay compliant when signs and receipts tell the same story.